EFI DirectSmile Cross Media Suite
DirectSmile is a powerful, fully integrated marketing software solution for data-driven print, PURL, email, SMS, social media, mobile media and image personalisation.
- Choice – print service providers can choose one or more channels for campaign delivery and scale up the solution as required. From print personalisation to integrated multi-channel communications, each option drives loyalty and customer retention. DirectSmile can also be linked to the Digital StoreFront solution to provide campaigns on-demand from an e-commerce platform.
- Control – our new marketing portal allows online campaign customisation, workflow management and ensures brand consistency.
- Profitability – you can post repeatable campaign templates and provide customers with the tools to adapt and run their own communication programmes, driving up your margins.
- Faster time to market – whatever the communication, your application can be rapidly developed, reducing time to market by up to 70%.
- Speed – automate multi-touch campaigns by linking media through personalised QR codes or URLs to quickly create an efficient feedback channel.
- Marketing effectiveness – run all aspects of a project – from outbound marketing automation to inbound lead management – from a single source.
- Simple email management – by integrating email services you’ll enjoy seamless campaigns from distribution to reporting. Improve targeting and response levels with improved bounce management and real-time activity monitoring.
- Real-time measurement – with full dashboard functionality you’ll see graphical illustrations of every campaign interaction, helping you to measure the success of your campaigns and provide data that justifies the marketing investment.